Client Description: Brenda wanted to launch a new product design that had won a local high school competition. Her goal was to create a product and build a serious company with a new type of toothbrush. Her company's objective is to help impact the coming water shortage with products that reduce the impact of humans on the world's water supply.

Challenge: Brenda Dillingham, entrepreneur, had the challenge of bringing the Squeeze Brush to market in a field of already crowded products.

She engaged AspireNow in 2004, and now continues to work with ARRiiVE Business Solutions for help with guidance regarding the launch process, funding, and strategies to build sales and marketing for Bel-Ea and the Liquid Squeeze Brush.

Solution: ARRiiVE Business Solutions offered Bel-Ea our LAUNCH ALLiiANCE services and now continues to work with Bel Ea through our EXECUTIVE EXCELLENCE coaching program, where she continues to gain ideas and methods to continue the launch of this fine young company.

ARRiiVE continues to seek out methods and interactive ways to help Bel-Ea improve their profile, procedures, and develop the Liquid Squeeze Brush product line.