Although the entrepreneur had a rough prototype developed (by hand, she
lacked a provable concept. In addition, she did not have her vision
developed, her marketing plan was non-existent, and she had no idea where
to turn to get the prototype manufactured in bulk.
ARRiiVE for assistance with her vision, plan to develop the product, and
to build the basis of a marketing/go-to-market plan.
ARRiiVE often finds that inventors are brilliant with ideas, but lacking
a resource for how to bring their product or service idea to market. This
is where we come in for many entrepreneurs. For this entrepreneur, it was
no different. She needed help, and had no idea how to start or what to
start with first.
our first strategy session, we clarified her vision and helped her develop
a vision statement. From there, we knew where to focus to develop the
product. Second, we offered numerous resources for development of a
prototype, with contacts and phone numbers of potential firms who
might develop a mold for her prototype, which included packaging options to help
market the product. Third, we outlined an initial marketing strategy for a
plan to bring the product to market. Fourth, she gained all the
information and required elements she needed to trademark her
electric receptacle idea is now in the development stage of going to