How a
cafe improved their marketing with ARRiiVE's
INTERACT DESiiGN:
Client Description:
Seaside Cafe's vocal and vibrant proprietor, Tim
Begovich, wanted to improve the marketing for the
Cafe.
Seaside is known for
providing incredibly tasty food, friendly service,
and the best coffee we've personally tasted on
California's Central Coast. Plus, it's a
"Euro-style" cafe - cozy, friendly, vibrant.
We ought to know - it is
where we go for coffee on a Sunday morning.
Challenge:
Seaside was looking for help with marketing and
improving the overall image of the cafe, so they
engaged ARRiiVE for Interact DESiiGN services.
Solution:
ARRiiVE Business
Solutions designed Seaside's business card, creating
a look and feel of friendliness, using an image that
sells the cafe's unique experience.
"The concept was to show
interaction, and people drinking coffee, and having
fun, because that's what Seaside is all about," says
Scott Andrews, CEO of ARRiiVE Business Solutions.
Tim
Begovich and Liz Lynch, owners of Seaside Cafe and
Bakery in Shell Beach, CA
One of the concepts on
the card that has boosted sales is the "buy 7 get
your 8th free" program, where Tim stamps the little
Illy coffee mugs on your card with stars so that you
can become a frequent customer. It's this type of
interactivity that rarely happens with a business
card.
To Contact
Seaside Cafe & Bakery:
Call: (805)
773-4369
Visit:
1327 Shell
Beach Road, just off HWY 101 in Pismo Beach, CA,
next to the post office. Email:
info@seasidecafeandbakery.com
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you interested in how we might help your organization?
